White Marketing recently completed a national media campaign on behalf of CREATE Foundation, a national not-for-profit organisation that aims to improve the lives of children and young people in foster, residential or kinship care. 

The campaign objective was to raise awareness of the launch of a new report Titled, CREATE Report Card 2009: Transitioning from Care|Tracking Progress and the announcement of CREATE's unique campaign; a partnership approach to ensure that all young people leaving out-of-home care (i.e foster, residential or kinship care) and transitioning to independence have a Leaving Care Plan developed for them.

National coverage was secured across print, radio and TV media. See highlights below:

View Karen Barlow's ABC Lateline story broadcast the night of the launch: http://www.abc.net.au/lateline/content/2008/s2746929.htm

View Lucinda Carter, ABC youth reporter's coverage on ABC news from the launch day:  http://www.abc.net.au/news/video/2009/11/18/2746813.htm

Lucinda Carter prepared the story for ABC "AM" news. Listen to Eleanor Hall's ABC The World Today radio coverage:   http://www.abc.net.au/worldtoday/content/2009/s2746319.htm

Read the campaign's lead print media story published by Adele Horin, Sydney Morning Herald:

 http://www.smh.com.au/national/homeless-at-18-adult-life-begins-with-a-thud-20091117-ikf5.html

Overnight our clients become talk of the town enabling informed conversation and meaningful change in our community.