May 2011, White Marketing Consultants delivered a high profile national media campaign to launch the CREATE Report Card 2011 "Transition from Care Planning in Australia: An Evaluation of CREATE's "What's the plan?" Campaign" and achieved extensive coverage across all media platforms, broadcast, print and online.

The Sydney launch event was complemented by a front page Sydney Morning Herald newspaper piece (photo from front page article), excerpt shown below:

EMOTIONAL HURT ENDURES

Adele Horin

May 23 2011

TURNING 18 can be a difficult experience for many teenagers, but for young people who have been raised in foster care it brings a set of unique problems. Kimberly Jade recalls her 18th birthday with a mixture of emotions.

''When kids in care turn 18 they often have nothing to celebrate,'' she says. ''Your support ends and you can feel abandoned and it replicates what you went through when you were younger.''

This issue will be highlighted with the release of a report today that finds people leaving state care in NSW aged 18 are much less likely than those in other states to have a written plan that covers their needs as they make the transition to independence, even though this is a legal requirement. 

In the year after leaving care, up to one-third become homeless, according to Create Foundation, an advocacy group for children in care.

Read more from article via this link:

http://www.smh.com.au/lifestyle/life/emotional-hurt-endures-for-grownup-foster-children-20110522-1ez0p.html